The blog for - Fan us below!

Sponsored message:

Monday, 18 July 2011

It's DIVERSITY misrepresenting Streetdance XXL at Southbank Festival of Hip Hop

This is how you lie to a million people:
 A few days ago Diversity (or rather their management) posted up a notice on Facebook saying the following:
"IMPORTANT NOTICE: Diversity would like to let all our fans and the public know that they were never booked or part of the XXL street dance championship on Sunday 17th of July or the southbank hip hop festival. Diversity will always support any event that helps promote dance but are yet again being misrepresented and we owe it to our fans to let them know. Thanks"
Wait! Support? Misrepresented? Let's look into this closer:
Allegedly this goes back to a TV advert which used Diversity as one of the festival's attractions, but seeing as their marketing has been few and far between it's difficult to verify. If you HAVE seen the advertising then read this to clarify. 

Street Dance XXL, formerly G-Force Productions, was the competition that launched Diversity into the spotlight in the first place. While that might sound like marketing talk taken from their website, the fact that there were talent scouts looking for performers for Britain's Got Talent AND G-Force Productions were key to helping make the Streetdance movie, anyone can verify that by doing a little homework. 

As Street Dance XXL likely owns all footage and photography it's up to them how it's used. 

Channel 4 is a partner to Southbank's Hip Hop Festival and is covering aspects of urban dancing for it's Street Season this August. When given the video footage of groups that had performed at XXL in the past to cut up any adverts or trailers, producers instantly recognised Diversity and used the footage. Alas: It was somehow misconstrued that Diversity would perform there.

SUPPORTING street dance, as the person behind the Facebook updates would be saying "check out where we came up from before we were famous!" not, in so many words, "don't go to this event."

Fans of street dancing should be free to choose what events they choose to see, not be told in the particular way they were told to - three times! And anyone who enquired about purchasing a ticket would be set straight by ticket staff, right?

"Diversity will always support any event that helps promote dance" - Yes, if it benefits them. 

"yet again being misrepresented" seems exaggerated that footage has been used to insinuate their participation - its hardly like they were advertised as headlining. If XXL own the footage and photos, they can market using them as they like - the misrepresentation was likely on Channel 4's behalf. 

"we owe it to our fans to let them know" - Diversity owe their fans the free will to choose to go to shows they might not have otherwise gone to before to see other dance groups that work hard to make it.

Stop misrepresenting street dance and start representing it truthfully yourself!

No comments:

Post a Comment

Related Posts with Thumbnails